Video: How to Become a Campaign Execution Provider with EFI OPS
Have you ever pitched providing marketing services to an agency or marketing department and seen a reaction on their face that says: “Is my printer really qualified to design marketing campaigns?” “Hey...
View ArticleDirect Mail Market Trends
Drivers and Barriers for Adoption of Color Digital Within the last few years we have seen the introduction of two high-speed inkjet technologies aimed at the direct mail space. One is the new...
View ArticlePrinters answer about being manufacturers!
As you’ll see, my last blog started a very busy and interesting conversation on the subject of viewing commercial printing as a manufacturing process. Most of the comments were directly posted on...
View ArticleAnd for the Marketing Services Providers in the Audience: Campaign Management...
Most of my product briefings have focused on production workflows but here’s one looking at the marketing services side of the business. Producing a stack of postcards is a commodity business, printing...
View ArticlePersonalized maps from locr make a great VDP campaign tool
I got an email from Rolf Richter today informing me that his company’s website has been upgraded and that I could see the new site at maps.locr.com. Rolf heads up a company called locr, founded in 2006...
View ArticleDirect Mail Volumes Rise in Fiscal Year 2013 of the USPS
The USPS reported that Standard A mail volumes rose in FY2013 by 1.16 billion pieces to 80.96 billion pieces or 1.5%. This is in stark contrast to the continued decline in First Class mail which...
View ArticleIf print is dead, why is my recycling bin so full?
As I took out my trash this morning, I noticed that my paper recycling bin was overflowing again. Furthermore, I noticed the couple across the street dragging out two recycling bins of paper. By the...
View ArticleDirect Mail Ad Spending Forecast to Grow 1.1% in 2014
As we look ahead to 2014, one of the key indicators I look to for the direction of print is ad spending. And Bruce Biegel of the Winterberry Group has detailed forecasts that provide insight into the...
View ArticleNew Content-driven PODi Website Keeps You Up to Date
Go to www.podi.org today and you’ll see some major changes. It’s gone from a static, generic page to an up-to-the-minute content-driven design highlighting the latest, relevant PODi materials based...
View ArticleIf you get a direct mail piece in Leeds, UK, does it mean you are old?
Resource, a British company located in Leeds, has created a very successful campaign designed to acquire new customers for the city’s fitness centers. The campaign was a fully integrated campaign...
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